After a short hiatus the weekly box office round up returns to Liberty Island Cantina, hopefully this will become more of a regular thing now that my schedule has settled down a bit but no promises! The main focus this week remained on Christopher Nolan’s The Dark Knight Rises as it entered it second weekend.
There really seems to have been an attitude within the mainstream media this week that a severely negative impact on the performance of The Dark Knight Rises was a foregone conclusion. While the figures this week were certainly down, I don’t think it is sensible to attribute this solely to the tragedy in Colorado. Audience figures were down throughout the top ten with this weeks top five films between them taking $108 million.
In comparison, the top five movies from this week last year (Cowboys & Aliens, The Smurfs, Captain America, Harry Potter and the Deathly Hallows: part 2 and Crazy Stupid Love) took a total of roughly $136 million (US weekend gross). I’m putting this down as being due to a combination of factors with the main perpetrator being the Olympic games opening ceremony on Friday. I don’t doubt that a very small number of people may have been put off visiting their local multiplex by last weeks shooting, but I personally think the cinema going audience at large deserves a little more credit than that.
Anyway enough of my nattering here’s this weeks breakdown.
The Dark Knight Rises definitely slowed down this week (but still retained the number one spot), taking a 60% drop to a still pretty impressive $64 million US weekend gross. Last weeks $160 million opening was certainly a coup for Warner Brothers, with The Dark knight Rises marginally improving upon the domestic US opening weekend gross of The Dark Knight which took $158 million in its opening weekend.
This weeks figure is certainly less impressive but I think that all things considered WB have little complain about given the fact that with a total global gross of $289.1 million, The Dark Knight Rises has the third-highest 10-day total behind The Dark Knight and The Avengers.
In second this weekend was Ice Age: Continental Drift, the incredibly scientifically inaccurate kids film. With a take of $13.3 million the film has taken only a small 34% drop from last weeks $20 million figure and is doing solid business Fox.
In third was The Watch, a film that I was personally looking forward to seeing, though by looks of its number’s I’m the only one! The comedy only managed to scrape a very disappointing $13 million, and whichever way you choose to look at that figure that’s pretty poor. Reviews haven’t been particularly favorable either so I expect The Watch to sink towards the lower end of the top 10 next week.
Fourth this week with $11.8 million is another new release which has suffered a very disappointing weekend, Step Up Revolution. Now the Step Up movies are admittedly a pretty niche kind of film, but they definitely have an audience there, for some reason though they didn’t show this week. Reviews have been mixed which could explain some of the disinterest but I don’ think Step Up Revolution will have much trouble making up its $33 million budget so expect to see another one next year.
Rounding out the top five this week is Ted, which managed to take $7.3 million in it fifth week of US release. Ted has been doing pretty well for itself these past few weeks with its current world wide total sitting at an impressive $233 million, not bad for an R Rated movie with a $50 million budget. Ted is also due to release in Europe this week so I expect the film to continue to please the executives in Universal. The remainder of the top ten was made up of The Amazing Spider-man ($6.8 m), Brave ($4.2 m), Magic Mike ($2.5 m), Savages ($1.7 m) and finally Moonrise Kingdom ($1.3 m).
So, in summary it was a disappointing week for the new releases, The Dark knight Rises remains on top of the roost despite a relatively sharp drop and proof, if any were needed that kids movies don’t need to be accurate to make mad bank.